As an example of a research study, the literature review can be said as a secondary data which can be accessed very easily. It takes advantage of the data collected from previous research, and uses it to carry out new research. 3. Again, secondary data help the government in making present policy decisions and also planning for future economic policies. Besides, the time and cost required to collect this type of data is very lesser as compared to that of primary data. Advantages and Disadvantages of Secondary Data. Robert W Joselyn has classified the above discussion into eight steps. Advantages. You should always look closely at the data … For example, a person or organization who collected the data for itself will be saved as secondary data for future researches. • Sources 6. It is time-saving and cost-efficient: the data was collected by someone other than the researcher. Consequently, the quality of secondary research should be scrutinized closely since the origins of the information may be questionable. The collection of primary data involves all six steps of the marketing research process. Someone else has already collected the data, so the researcher does not have to devote money, time, energy and resources to this phase of research. Sparrow, P. (2012, May). In order to access good secondary data, the marketers visit libraries or the places where the secondary data can be found easily. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. The disadvantages of the secondary data can include a number of things. The first advantage of using secondary data (SD) has always been the saving of time (Ghauri, 2005). Management Study Guide is a complete tutorial for management students, where students can learn the basics as well as advanced concepts related to management and its related subjects. The Advantages of Secondary Data Analysis One of the most noticeable advantages of using secondary data analysis is its cost effectiveness. Secondly, low cost is involved in acquiring this data. Because of the above mentioned disadvantages of secondary data, we will lead to evaluation of secondary data. Aside from consulting the primary origin or source, data can also be collected through a third party, a process common with secondary data. Secondary data is more accessible to obtain, relatively inexpensive and available. Nowadays, you have so much information available just by clicking with the mouse. It is mandatory to procure user consent prior to running these cookies on your website. Organizations relying on secondary data as an important component in their decision-making (e.g., market research studies) must take extra steps to evaluate the validity and reliabilityof th… It helps to make primary data collection more specific since with the help of secondary data, we are able to make out what are the gaps and deficiencies and what additional information needs to be collected. © Management Study Guide Besides, internet has also made the secondary data also very much easier to access and it can be said as another advantage of the secondary data. Secondary Data . It is often a less costly way to go. In addition, biasness can also refer to the disadvantage in terms of the researcher manipulating the secondary data. Secondary data, which includes grey or unpublished literature, is typically used for writing the literature review of a paper, for writing review papers, and for providing citations and references in a paper. Answer (1 of 6): There are various advantages and disadvantages of using secondary data collection techniques in a research. In Marketing Research Essentials (8th Edition ed., pp. Advantages And Disadvantages Of Secondary Data The advantages of secondary data includes the problem can be identified, defining the problem better, developing an approach for the problem, formulating the design for research, answering to certain questions of the research and testing some of the hypotheses and interpreting the primary data. These could be people of old civilizations, say their marriage patterns. Secondary data analysis is simply the analysis of secondary data and involves collecting, reviewing, and drawing conclusions from your findings. These cookies will be stored in your browser only with your consent. Data can be over complicated; Don't have a full understanding of what the data set is showing; Out of date; Evaluation. Class Boundaries may be different when units are same. Looking for data online can be advantageous, but so can visiting business, civic and university libraries for a librarian’s help in finding associated data. The primary data is the data which is collected by the user or researcher himself based on his research question. The researcher, in certain cases, may not find access to certain records. Hence, generally the secondary data is biased in the favor of one who collected it and might not necessarily meet with the requirements of another researcher (Sparrow, 2012). • Factors to be considered 5. Advantages of Secondary Data. This category only includes cookies that ensures basic functionalities and security features of the website. Hence, this can emerge as another disadvantage of the secondary research data where the time lag issue rises and as a result, it can be highly risky for the business or a project. Data is available freely or at far lesser cost through secondary sources. It helps to make primary data collection more specific since with the help of secondary data, we are able to make out what are the gaps and deficiencies and what additional information needs to be collected. Chapter 4: Qualitative Research Exercise solved, Data Collection Code of Ethics in Marketing Research. Look up and discuss the concept of the “bullwhip effect” in connection to push strategies. Is it possible to have perception with sensation? You also have the option to opt-out of these cookies. It helps to improve the understanding of the problem. It saves time, as the data is already available. Secondary Data 2 • Primary data are originated by a researcher for the specific purpose of addressing the problem at hand. Large sample size. there are multiple sources of secondary data that can be found in various types. This thing helps the researchers to collect the data easily and without spending much time and financial resources. 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