Its focus on CSR has also helped the company grow its brand image stronger. Nakamichi, T. and Warnock, E. (2014). The concept of marketing strategy will help company in delivering satisfaction to the customers which could benefit Nissan in achieving its expected business objectives. Nissan Place & Distribution Strategy: Following is the distribution strategy of Nissan: Nissan … Globally, the automotive industry has entered a difficult phase in 2019. literature review, news articles and official disclosure by Nissan etc. Nissan is the world’s biggest forklift maker, which the company offers a complete range of forklifts. And the increasing of fuel price encourages people to buy the fuel-efficient cars. Auto brands all over the world are dealing with a high number of laws and regulations related to product quality and passenger safety. This work will examine the company’s environment and key strength and weakness that influence Nissan’s strategic design, conduct a corporate strategic and business strategic analysis of Nissan, and also provide some recommendations for the future improvement. This is not an example of the work written by our professional essay writers. At least twice each year, use the SWOT analysis to discover key internal and external issues and refresh the strategies and tactics of your … Moreover, Nissan must focus upon developing a strong infrastructure locally. Moreover, Nissan had to maintain and fix several parts free of cost. China can prove a great market for Nissan, given the brand invests in its local production and sales network. It has brought a large number of problems with it including an internal investigation and reformation of the companies weak corporate governance structure. Its electric car models are also a source of competitive advantage for the brand. Industry Center: Nissan Motor Co., Ltd. Company Profile. According to the Kelly Blue Book, the company recalled around 3 million vehicles in 2016 over airbag issues. Nissan’s other electric cars and vans are also equipped with other advanced features and known for their lack of noise and vibration. Its total vehicle sales came down to 5.5 million units in 2018. However, while it has still not led to a recall, it could lead to a recall campaign once investigation by NHTSA is completed. The alliance allows the three brands Nissan Renault and Mitsubishi to invest and share resources across key areas including operations and Research and development. In the future, Nissan plans to bring more products tailored to suit the needs of the Chinese customers. In the last two years, the company has released several new models including those equipped with ProPilot technology and electrified models. Under today’s globalization trend, Nissan builds up global supply chain that aims to enhance the company value chain strength and support company’s business strategy. The customer loyalty is easy to switch off in the auto market. However, Nissan must continue to focus upon growing its portfolio of electrical cars and continue to invest in autonomous driving as well as AI and other latest technologies. Nissan should establish CRM and service recovery system in whichcreating and delivering excellent products and services to satisfy customers’ needs. Nissan is benefited from the technological know-how and power manufacturing industry. The more welcome public transport such as bus, tube and trains shape future challenge for vehicle transport. www.nissan-global.com Nissan’s Global Strategy Nomura Investment Forum www.nissan-global.com Toshiyuki Shiga Chief Operating Officer December 6, 2012 The challenge is to enhance its corporate value and capacities to win the competition battle. However, its alliance with two other brands has been an important support when the industry is transitioning into an era of autonomous driving and electrical mobility. In such a fiercely competitive environment where all its rival brands and especially, the U.S. brands are investing heavily in customer experience and growing the attractiveness of their portfolio through investment in research and development, Nissan should also increase its R&D expenses. Finance, 2014). The product diversification strategy should be carried out focusing on understanding the target market. Nissan has been a pioneering company in the automotive industry, and the supply chain management in Nissan is different from the other multi-national companies. The recalled models included 2016-2017 Maxima, 2013-2016 Altima, NV200, Leaf, Sentra and Pathfinder, 2014-2016 NV200 Taxi, 2014-2017 Rogue, 2015-2016 Murano and Murano Hybrid, and 2014-2015 Pathfinder Hybrid vehicles. Further it will also assist it in recuperating the customer service and cash flow. Nissan is dealing with a large number of internal problems. To sustain its growth … Accomplishing the company’s corporate strategy and staying ahead of the competition require Nissan to acquiring competence and resource to enhance it competitive advantage. The company has established seven research centers around the world. He graduated with a Hons. Read more about Nissan and its strengths, weaknesses, opportunities and challenges in this SWOT Analysis : Brand equity in the automobile industry is an important strength and a sign of business stability. Therefore, there is high level of threat on the bargaining power of buyers, l  Emerging of international markets such as China and India, l  Increasing demand on eco-friendly auto products, l  Opportunity growth through acquisition, l  The increasing value of Japanese currency against the USD marketing Japanese products more expensive for foreign importers, which lead Nissan in the disadvantage position in the world’ auto market, l  Unstable political climate with neighbouring countries, l  Increasing of rivalry in the world’s auto market. Nissan has to design effective reward strategy to encourage its employees and reduce the turnover rate, adopting the effective training program to improve workers efficiency and effectiveness. The study will be build up by the relevant business model such as PEST analysis, SWOT analysis, Porter’s five forces, Ansoff Growth Matrix, BCG, GenericCompetitive strategy through the literature review. Place an Order Via our secure and confidential ordering system Diversification strategy . Then it provides information about the Nissan … The following essay or dissertation on the topic of business strategy has been submitted by a student so that it may help you with your research work and dissertation help. Marine business is Nissan’s affiliated business sector. These car brands invest heavily so as to maintain their lead in the global auto market. But in the international filed, Japan faces the serious threats of relationship with its neighbouring countries such as China, South Korean and Russia. Nissan has to build strong capability in market research through using the advanced IT technology. Apart from these, the laws related to emissions and labor have also grown much more stringent causing a growth in operating costs. The case first explores the reasons for the decline of Nissan. If Nissan decides to choose the price penetration strategy, it will have to set the lower price … The […] Nissan has maintained strong brand equity overall which is a result of its consistent focus upon technological innovation, customer experience and investment in employees, community as well as other stakeholders. Nissan should apply the international strategy that purchases the cheap products from overseas suppliers. Japan Population 2014. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labeled Nismo. Market share of Nissan grew in China and Japan but fell in Europe and the U.S. Except for a decline in market share in the United States, Nissan did not experience any major decline in net revenue in fiscal 2018 as compared to 2017. Honda, Ford, Volkswagen, Hyundai, Tesla, Suzuki, Toyota, BMW, GM, FCA, Mercedes Benz. Nissan is one of the leading Japan based car manufacturers. 3. It is associated with automobiles, marine products and spare parts. Nissan is also expanding its range of EVs to grow its sales in the leading car market of the world. The four analyses were adequate to address the different strategies … As of 2020, there are several marketing … Improving each logistic function’s performance can help Nissan to gain more competitive advantage in the market. these recalls ensure passenger safety but can also affect the brand’s image and reputation. Following the arrest of Carolos Ghosn over a financial scandal, the problems of Nissan have deepened. * Studying Nissan’s global strategy and focusing on its moves specifically in India and Russia. This analysis will conducted by using various analysis tools like porter 5 forces, SWOT analysis, and PESTEL analysis as well value chain and after analysis will suggest the better strategy … European Journal of Purchasing & Supply Management. The alliance has used common parts and shared platforms as tools to reduce production and development cost and creates economies of scale. From Renault’s point of view, various factors were strengthening the former opinion. The alliance allows both companies to: 1. The company needs to define its organisation’s mission and understand the different methods for formulated a successful business strategy. And the maturity and advance logistic system are main element in the success. This helps them reduce the production costs and create designs and models according to the taste of the local customers. In this respect, Nissan Motor Company has proved to be a valuable study case. Nissancan take help of professional consultants to deliver the professional knowledge, experience and service. World Population Review. Its sales of vehicles grew to 5.77 million units in 2017 and then fell again in fiscal 2018 (ending March 31, 2019). From sedans to pickup-trucks, SUVs and sports cars, the company has brought a large range of vehicles. As the organisation concept is generated form the research and development (R&D) department. The key cross-functional processes at Nissan Motor Company; Source: Witcher, Chau and Harding, 2008 T implemented an aggressive strategy which encompasses a strategy for emerging … In 2018, sales of automobiles decreased. However, Nissan’s sales still grew which was because of the release of new electrified models. To retain market share, the company will need to invest heavily in strengthening its competitive position. Nissan has made important strategic changes to ready the company for the future challenges. This report discusses the strategic analysis of Nissan. Auto industry has faced a decline in demand in 2019 but the demand for electrical cars grew stronger than the previous years. Infiniti car has future potential growth space. 2nd ed. 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