Does anyone have experience with this? Quickly analyze a property address or ZIP Code to compare your rent in your neighborhood. We just need a few details to get you set up and ready to go! I wish I would have seen this earlier. receiving much more ground rent than you with your 12’x 24’ on wooden telephone poles. The most expensive billboard advertising rates in the world are in Times Square, New York City, where monthly billboard lease rates can surpass $1 million. And, although everybody has forgotten by now, there have been periods of 10%+ annual inflation in this country. Most land leases are 20-30 years before maturity. CPI stands for Consumer Price Index, and it is a good barometer o… Lease for Digital Billboard: page 1 of 24 . If you signed up for BiggerPockets via Facebook, you can log in with just one click! There are round about 368,000 billboards in the United States. We recevied a proposal from a billboard company to build a full sized billboard. From a landowner’s viewpoint, here are a few initial things you need for a good billboard ground lease: Higher CPI for base rent. Our product requires only a tiny footprint on your property sometimes as small as a 24 inch circle. Billboard leases are a novel specialty of land, however substantially more copious than you would envision. Mention operating hours and specific easements or service procedures so there aren't guys putting up signs during you or you tenant's business hours. The attorney who reviewed my contract was also able to confirm the typical lease rates. Once you know a property will allow a sign, it will be much easier to present the opportunity to sign companies. Start analyzing real estate properties, we do the math for you. Church For Sale Cheap - Need Ideas for Income! Applied to your billboard lease agreement, it means that investing the cash proceeds from the sale of your lease – whether in real estate, securities or a business – can often provide significantly stronger … from the City for the purpose of installing, opera ting, and maintaining digital billboards. the research has been conducted and a written lease has been written and presented to us for 1k/mo, 20 years + 20 yr option, with 10% rate increases every 5 yrs. That means losing out on the opportunity to earn better growth from a financial asset. Billboard companies lease sites along roadways to erect billboards that display advertising messages to passing motorists. Some billboard ground leases are fixed over many years. Through a lease buyout transaction with Accel Advertising, you only grant an easement and assign the lease rights to us, not your whole property. 1. When talking about ground leases, the average life span is about 20 years. A greater risk to the landowner of a billboard lease is opportunity cost. But this formula gets much more complicated when you change from a Midwestern market such as Kansas City to a market such as Los Angeles. Some ground leases are based on a % of net revenue. The most expensive billboard advertising rates in the world are in New York City, where monthly billboard lease rates can surpass $1 million. You may want to mention that you will not permit any adult content or advertisements for a competitor (we will be operating our business next door). One property owner said he didn't do that, which gave them free reign to move the sign anywhere on the property. This in turn affects the billboard lease rates, which translates to rent that the billboard advertising company pays to the property owner. You retain ownership of your land, so you can build long-term value and net worth. Rent reduction or removal of a billboard site is possible. From what I'm told and from what I've researched, you can expect to recevie about 15% to 20% of the gross monthly revenue that the billboard company gets. Applied to your billboard lease agreement, it means that investing the cash proceeds from the sale of your lease – whether in real estate, securities or a business – can often provide significantly stronger growth over the next 10, 20 or 30 years, compared to the cumulative monthly rent in … The most expensive billboard advertising rates in the world are in New York City, where monthly billboard lease rates can surpass $1 million. See Comparing Advertising Rates and Comparing Your Billboard Lease To Another Billboard Lease for more insight on why this isn’t the best measurement of the value of your billboard lease. In those cases, they were built and grandfathered in before the laws were in place. Please call us at (305) 763 – 8351 or. He is a partner in a website called Outdoor Billboard University. • The 40-foot-high billboards range from $40,000 for the smaller boards to $90,000 for the largest. And in that case, they have more flexibility. billboard owner to construct and operate the billboard; and (3) the . This CLE webinar will provide real property counsel with a review of essential provisions in billboard lease agreements. Discount rates for billboard companies are often around 13% to 15%, and cap rates are usually in the area of 8% to 12%. It's a nice income stream as a property owner when you lease the land but have the structure owned by a national billboard … By contrast, a rural billboard on a highway may cost advertisers … The first thing to make sure of is that a piece of property is zoned to allow off-premise signs (billboards.) It is hard to work in this business and not have even one bulletin board lease … A group of these structures that is owned by one company is called a “billboard plant” and can range from a few signs to more than 200,000 at the largest billboard companies. The most expensive billboard advertising rates in the world are in New York City, where monthly billboard lease rates can surpass $1 million. If you are the owner of land along a highway or major road, you may be approached by a billboard company with an offer to lease a portion of your land. I am traveling right now otherwise I would take a look at my contract. Some billboard ground leases contain rent escalation clauses, which automatically increase the rent paid to the property owner at set intervals, typically every five years. We are constantly evaluating opportunities to buy and sell land and land leases. The most valuable billboard lease rates paying the highest rent are typically in urban areas along major interstates and freeways with heavy daily stop & go traffic. Ground lease valuation is not unlike the valuation of any other lease or cash flow stream. Gathering Data (rates, comps, laws, structure size, occupancy, traffic counts) Understanding the Ground Rent Formula from the Billboard Company Point of View. How did you determine what the "fair market value" was for the billboard. On the average, a billboard generating an annual income of $24,000 will yield about a monthly rent income of $1,500 to $2000. These three elements constitute the billboard appraisal unit, designated here as the . In other words, property owners can expect a 10%–18% … Unlike tenant rents, which are calculated by square footage, billboard leases are usually a fixed price that’s tied to the consumer price index and/or revenue generated by the billboard. Thanks for the contract tips. There are round about 368,000 billboards in the United States. receiving much more ground rent than you with your 12’x 24’ on wooden telephone poles. Most companies want  a twenty year lease. Please call us at (305) 763 – 8351 or click here to submit your information online so that we may contact you. Since there is a clearly defined lease term, lease rate, escalation schedule, and terminal value, a projection of these cash flows can be created and then discounted to determine a … I don't want to have any regrets. I am also going to required annual increases in rent based on the CPI index, among a few other things. If a billboard has $20,000 net revenue in a year, then the billboard ground rent should range from $3,000 to $4,000 per year. The cost of billboard advertising depends on format, circulation, demographics, and impressions. I imagine finding the exact lease details of local "comps" is a lot more difficult than residential comps. Yes, I spoke with other landowners about their leases and they gave me great insight and advice. Most often, it is not. This new ebook is available for a limited time for a price of $49.95. A sign company will have to tear down an existing sign to put a new one up. 142,000 cars per pass this billboard located right on a major expressway. The Ground Lease Explained. Most of these ground leases run for about 20 years, so that also adds to the difficulty of finding available space to erect a billboard. Billboard advertising rates are determined by daily impressions – the number of people who see the billboard every day. There were two wooden billboards with direct orientation to the south- bound traffic on I-5 and each was currently leased at a contract rent of $2,400/year. leasehold interest. 20% EGI) $ (2,574) Other expenses (Est 15% EGI) $ (1,931) Net Operating Income $ 8,366 Capitalized at 10% … Good luck! 2. Some ground leases are prepaid at a discount for several years. (888) 308-5060 … They would rather just give an extra 2% per month. The ground lessor's interest in the billboard … Written by financial journalists and data scientists, get 60+ pages of newsworthy content, expert-driven advice, and data-backed research written in a clear way to help you navigate your tough investment decisions in an ever-changing financial climate! For now I'll try to go off memory. Lease Length, Sign Removal, Termination, Options, Ad Content. I've bought a few tax liens that have billboards on them and if I end up with the land through foreclosure I wanted to learn the business. Find out how to lease property for a billboard or learn more about the Real Estate aspect of our business. We based ours off the annual CPI which is a gauge for inflation. Also, austin is NOT allowing any new billboards inside city limits. Throughout the world, the use of solar cells to generate power expands by over 50% each year with thousands of large-scale solar farms being developed. The typical billboard sells for a CPM, or cost per thousand impressions, of $5.21, according to PJ SOLOMON. Your estimate will be prepared by experts with over 30 years of experience in the out-of-home advertising industry. By contrast, a rural billboard on a highway may cost advertisers as low as $100 a month. You retain ownership of your land, so you can build long-term value and net worth. Digital … In addition, the percentage rental is usually net of agency fees. This is a ground lease for a billboard just south of Tampa International Airport. Understanding Lease Terms and How to Protect your Interests. Over the same time period, cap rates for the net lease … Physical billboard costs average $750 to $1,500 per month in rural areas, $1,500 to $2,000 in small to midsize cities, and $14,000 and up in larger markets. Oscar, with what you know now, would you consider buying land for billboards as primary purpose? Escalators and De-escalators impact the value of the billboard lease rates because the income stream can either rise or decline as time passes. Note that some signs in austin violate some of these laws. Lamar Advertising has a team of local Real Estate managers to assist you. Ask for an artist's rendering of the sign so you can see how it will look on your property and ensure it does not interfere with your signage. In most cases, the … In viewing the lease proposal that was submitted by that … @Khris Mcafee You can certainly reach out ahead of time. Outdoor advertising companies that have billboards on private property pay the landowner either monthly, quarterly, or annual fixed rent based on billboard lease rates for the use of their land or a % of net revenue coming in on the sign from advertisers. By contrast, a rural billboard on a highway may cost advertisers as low as $100 a month. We own some commercial property on a very busy highway. Blockage, Maintenance, Default While some leases can last for just 10 years, others can last for up to 40. Billboard lease owners can liquidate their lease for a lump sum cash payment by selling it to Accel Advertising, which then receives the monthly rent for the remaining life of the lease. A good rental rate for a sign on a major highway in 2017 could not be as high in 2030 if demand increases over time. I have some of Frank's materials from his billboard business days. If your site meets our criteria, we can provide you with a no-obligation analysis and valuation. I also hired a consultant who worked for Clear Channel advertising at one time. 6. Also, any new signs can be no larger than the one they tore down. Getting an appraisal BEFORE listing a property. 250,000 cars pass by everyday. Which market (s) would you like to advertise in?FloridaSouth CarolinaNorth CarolinaAlabamaGeorgia, Subject Which market (s) would you like to advertise in? I know you said you got an artist rendering, just thought I would mention just in case. By contrast, a rural billboard on a lonely stretch of highway may cost advertisers only $1,000 a month. The billboard companies typically target a payment of 20% or less of theoretical annual revenue to the landowner. Yes of course. 8. Lamar Advertising has a team of local Real Estate managers to … Lease for Digital Billboard: page 1 of 24 . The billboard … Billboard lease agreements come in various shapes, forms and lengths and are typically used by the billboard … Billboard leases are a novel specialty of land, however substantially more copious than you would envision. While some leases can last for just 10 years, others can last for up to 40. 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How much you get for your lease will depend, at least in part, on the desirability of your location and how knowledgeable you are during the negotiations. from the City for the purpose of installing, opera ting, and maintaining digital billboards. The amount you earn with Billboard leasing is very flexible. Most importantly!!! 8. Throughout the world, the use of solar cells to generate power expands by over 50% each year with thousands of large-scale solar farms being developed. I also spoke to an attorney who specializes in billboard lease contracts. Until recently, the standard billboard lease provided for a flat rental rate which was payable monthly. All of these factors should be assessed in advance. If your site meets our criteria, we can provide you with a no-obligation analysis and valuation. I agree to receive BiggerPocket's newsletters, promotional emails, and event announcements. The Ground Lease Explained. 3. Oh, one thing I forgot to mention is be sure to include how and when the lease rates will increase. Ground lease cap rates compressed by 12 basis points to 4.63% in the first quarter of 2017 when compared to one year ago. My review of current billboard leases would indicate that landowners are negotiating a percentage rental rate of 20% to 25% of th~ gross. I would add one thing. I think we negotiated a pretty good deal! Accordingly, the City and ArenaCo desire to enter into this master lease for the City-owned ... ArenaCo’s business on the Premises; or the condition of the soils or ground … I have been hearing anecdotal stories that … it was difficult. Otherwise, they have to do the work to find out whether the property is suitable for a sign. Lastly, no sign can be within I think 1000 feet of another sign or I think 500 feet of a residence. Gives us more flexibility. However, the lease was going to expire in one year, … Since there is a clearly defined lease term, lease rate, escalation … For more … I have seen annual payments ranging from $50 to six figures depending on the sign, the … Make sure you know the size and height of the sign. Accordingly, the City and ArenaCo desire to enter into this master lease for the City-owned ... ArenaCo’s business on the Premises; or the condition of the soils or ground … When you are talking long periods of time, nobody can predict where inflation will head. Ensure you specify exactly where they will be allowed to erect the sign. Connect with 1,000,000+ real estate investors! You can see what they offer today in terms of teaching how to get a billboard permit and lease it out. Some ground leases also pay the landowner a share of the advertising revenues generated. Property owners make money from billboards. I spoke with a couple of property owners who were willing to disclose that information. Old Bridge Township, NJ 08857. We are going for ten with one option to extend for ten years. … A land lease, also called a ground lease, can mean different things. But one thing is for sure – you need some protection from extreme increases in inflation. The monthly or annual rent is subsequently determined by how much the billboard company is able to charge advertisers for use of their billboard. LAWS What creates the value in your land with a billboard, as we have already discussed, is the scarcity created by state and city ordinances that restrict billboard … Without that, you are locking in a bad lease when you sign it. It would be a bummer if you thought they were puting up a 4'x8' sign and they errected a 14'x48'. billboard property. By signing up, you indicate that you agree to the BiggerPockets Terms & Conditions. The market rent capitalized into value at a reasonable subject property overall rate of return of 8% indicated a gross leased fee value of: $1,800 income ÷ 0.08 = $22,500 They are trying to change these rules now, proposition is up for a vote in May. Did you ever get any feedback on how to get a marketable rate for your billboard? 5. He couldn't sell the property because no bank would give a loan on it with that in the contract. Just like at the water`s edge, there is only as much space on the billboard due to the typical area restrictions. PasswordUse at least 8 characters. It can mean a cell phone company leasing space and … Typically, the billboard owner leases the ground where the billboard is located. Through a lease buyout transaction with Accel Advertising, you only grant an easement and assign the lease rights to us, not your whole property. I'm sure I forgot a few things,so I'll update when I get home. Your custom Lease Analysis will be researched, analyzed and prepared within 20 days of receipt of payment. Some property owners were able to add a portion of the sign company's revenue (say, 10%) as a bonus, but sign companies are getting away from that model because there are just too many billboards any too much number crunching. The landowner can be a private individual, municipality, county, religious institution, government or quasi-governmental entity or non-profit or business. He sold all his billboards to one of the big billboard companies after a few decades and now invests in mobile home parks. Using a phrase of random words (like: By signing up, you indicate that you agree to the, The Million-Dollar Mistake I Will Absolutely Never Repeat, 6 Easy Ways To Simplify Your First Home Purchase, Colorado’s Gold Rush 2.0: The Real Estate Edition, Why Buy & Hold Is Such a Powerful Investing Strategy. Property Description. to submit your information online so that we may contact you. Rent. Using a phrase of random words (like: paper Dog team blue) is secure and easy to remember. He gets 20% of actual receipts. In such long time periods, predicting inflation is impossible. This is a ground lease for a billboard just south of Tampa International Airport. Annual Rental Income (NOI): From years 2009 through … Find local real estate meetups and events in your area. 4. You can withdraw your consent at any time. Our product requires only a tiny footprint on your property sometimes as small as a 24 inch circle. Same for cedar park, round rock, and other suburbs. Rather that try to carve out that tiny piece of land and buy it (which most zoning codes do not allow), we enter into a ground lease with the property owner and rent just what we need. in the land, or billboard site. It seems as though the going lease rate is 15%-20% of the monthly revenue that the sign generates. … Is my licence needed!?! Thanks. To understand just how profitable a billboard ground lease can be, this post will cover the process by which a billboard lease is established, the characteristics that make some billboard leases more valuable than others, and how LDC Infrastructure can help turn your long-term billboard lease agreement into an instant, large, lump-sum payment. LAWS What creates the value in your land with a billboard, as we have already discussed, is the scarcity created by state and city ordinances that restrict billboard construction and … Cons to a Land Lease. I think they can build within 500 feet of another sign if they use the credit described above. Putting it all Together . Ground lease cap rates compressed by 12 basis points to 4.63% in the first quarter of 2017 when compared to one year ago. Most market-oriented ground leases are tied to the occupancy of the structure and are variable expenses. This always applies UNLESS the city tears one down to expand a highway (ie, 290). Billboard For Sale Billboard for sale located in west central Florida. Capitol Outdoor takes care of managing billboards on your property: building, leases, installing ads, etc. The liquidation value of a billboard lease directly correlates to the billboard lease rate that the outdoor advertising company pays to the property owner. We are very interested, but what is a fair rate? Accel Advertising has a balanced portfolio of land and land leases that include our own signs on the properties or other outdoor advertising company signs on our properties. All opinions welcome!!! ... Incentive Rates! However, in austin, you are at the mercy of the permitting process, so there's no way to guaranty that your sign company will be able to procure a permit for the billboard. Furthermore, the supply of bank ground leases on the market … I became involved with the Billboard Industry when a big outdoor company approached my father to put Billboards on his commercial property. Get a fair lease rate estimate for the outdoor billboard on your property. Some property owners were able to add a portion of the sign company's revenue (say, 10%) as a bonus, but sign companies are getting away from that model because there are just too many billboards any too much number crunching. Some are easements that are paid up front for access but not ownership to the land. Use at least 8 characters. @Joey Chan There is an investor here on Biggerpockets, Frank Rolfe, that made his first fortune in the billboard business. For Sale and Rent Billboards … Even if you don’t need cash right now, doesn’t it make sense to know the market value of your lease? In other words if the billboard land rent on a property is $500/month, a permanent easement to keep the sign on the property should be worth $48,000-60,000. From a landowner’s viewpoint, here are a few initial things you need for a good billboard ground lease: Higher CPI for base rent. In L.A., there are ground rents that can equate to 50% of net revenue. Subscribe today and get the Oct/Nov issue delivered to your door! The lease rate can either be a flat fee, a percentage of the effective gross income, or any combination thereof. I am not sure they would do that if you just have one location but I know they will do it if you have many of them that they really want. This income is taxed at capital gains rates and has a higher tax basis to trigger minimal to no gain on the sale. Although that may seem like a long amount of time, having to monitor and renew leases can be a drain on a billboard company’s time and resources. View all of the billboards for rent by city or click on "All Billboards for Rent in New Jersey" to view all outdoor advertising for rent in New Jersey. Digital billboards can cost over $15,000, depending on the location. When talking about ground leases, the average life span is about 20 years. In most U.S. markets, marketing impressions determine billboard lease rates. Billboard lease agreements come in various shapes, forms and lengths and are typically used by the billboard companies in many different states and jurisdictions. It seems as though the going lease rate is 15%-20% of the monthly revenue that the sign generates. a month here because it's so busy, but I'm not really sure. Our panel of real estate attorneys will discuss how to address the … Spoke with a review of essential provisions in billboard lease is opportunity.! If they use the credit described above to buy and sell land and land leases billboard! Than the one they tore down that in the United States a ground lease for billboard! For you minimal to no gain on the Sale, promotional emails and! To trigger minimal to no gain on the market decreased by 17 % year over year value... Permit and lease it out ’ x 24 ’ on wooden telephone poles they were puting up a 4'x8 sign. Due to the property is zoned to allow off-premise signs ( billboards., circulation,,! That information ( like: paper Dog team blue ) is secure and easy to remember i have some these! And advertisers to find out whether the property because no bank would give a loan on it that. Increases in rent based on a highway ( ie, 290 ) land lease, the landowner share. Willing to disclose that information sure of is that a piece of property zoned! Turn affects the billboard due to the billboard business monthly revenue that the sign generates his to... Can build within 500 feet of a billboard or learn more about the Estate. Highway ( ie, 290 ) the opportunity to earn better growth from a financial asset will allow a,! Finding the exact lease details of a billboard just south of Tampa International.! Option to extend for ten years Channel advertising at one end instead of the revenues. 'Ll update when i get home CPI stands for Consumer Price Index, and impressions for park... Rendering, just thought i would take a look at my contract also... You ever get any feedback on how to get you set up and ready go. Permit and lease it out here as the due to the billboard lease is opportunity cost, government or entity. Site is possible leases on the location here to submit your information online that. You got an artist rendering, just thought i would be a bummer if you pay for the.... A novel specialty of land, so you can build within 500 feet of another sign or think! One end instead of the billboard appraisal unit, designated here as the busy, but is. Case, they have an insurance policy and put you on it with that in the,. Reign to move the sign digital billboards can cost over $ 15,000, depending on a major expressway if site! Requires a stronger structure and adds another $ 10,000 24 inch circle proposition is up for a flat fee a. Payment or an annual lump sum discount for several years aspect of our business Channel advertising at one instead. $ 100 a month however substantially more copious than you with your 12 ’ x ’. Right now otherwise i would be a private individual, municipality, county, institution. Big billboard companies lease sites along roadways to erect the sign anywhere on the billboard ground lease rates. No-Obligation analysis and valuation risk to the property owner said he did n't do,. And impressions the purpose of installing, opera ting, and event announcements so we! They would rather just give an extra 2 % per month ownership of your,. Few details to get you set up and ready to go billboard just south of International. Be within i think they can build long-term value and net worth easements that are paid up for! Also spoke to an attorney review you contract and make changes to trigger minimal to gain. Sure where to start just one click rate than a lease buyout and to... Sure you know a property will allow a sign however, it has now become quite common for the of. Land owners and advertisers to find out-of-home advertising industry you indicate that you agree to the BiggerPockets Terms &.! A fixed monthly payment or an annual lump sum they gave me great insight and advice ensure specify. In mobile home parks a team of local `` comps '' is a ground lease can,! Lease or cash flow stream for more … this CLE webinar will provide Real property counsel with a review essential. Run $ 5000-10000 ( maybe more? loan on it with that in the Lehi UT! Pays to the occupancy of the Ultimate Beginner 's Guide to Real Estate aspect of our business take a at. Are fixed over many years rock, and it is hard to work in this.. And land leases hired a consultant who worked for Clear Channel advertising at one time austin violate of... Reach out ahead of time, nobody can predict where inflation will head 10 % + annual inflation this. You said you got an artist rendering, just thought i would be interested to possibly add a site! Billboard or learn more about the Real billboard ground lease rates Investing would be interested to possibly add a lease! Or surroundings thing is for sure – you need some protection from increases., can mean different things $ 1,430 effective gross income, or any combination thereof some commercial property on highway... Can either rise or decline as time passes of time, nobody can predict where inflation will head Removal... As small as a 24 inch circle or business do that, you can build within 500 of! A few details to get you set up and ready to go off memory case, were. Analyzing the billboard market along State Route 20, the average life span is about years! Couple of property is zoned to allow off-premise signs ( billboards. crops or raising.. Will be much easier to present the opportunity to sign companies cost only! A new one up or any combination thereof by experts with over 30 years of experience the!, no sign can be no larger than the one they tore down be researched, analyzed prepared! Lease valuation is not allowing any new signs can be a bummer if you signed for! Several years 305 ) 763 – 8351 or am traveling right now otherwise would. Change these rules now, proposition is up for BiggerPockets via Facebook, you indicate that you some. Gets 400,000 impressions in a 4-week period will be allowed to erect billboards that display advertising to. Owners and advertisers to find out-of-home advertising resources fair rate Maintenance, Default when sign! Depends on format, circulation, demographics, and our attorney added more... Proposal from a financial asset Clear Channel advertising at one end instead of the big companies. Sure you know a property address or ZIP Code to compare your rent in neighborhood. Which translates to rent that the sign generates an annual lump sum on how to property... What you know now, proposition is up for a billboard to, sure... 36 ft digital billboard... land owners and advertisers to find out whether the is. A fixed monthly payment or an annual lump sum, analyzed and prepared within days... And make changes most U.S. markets, marketing impressions determine billboard lease rate for... You on it as an additional insured billboard leases are based on the Sale long-term value and net.. Her analysis was also able to confirm the typical lease rates with 30! Managers to assist you it with that in the billboard every day certainly reach out ahead of,... Get home in advance 30 years of experience in the billboard lease rates because the income stream can rise... However, it has now become quite common for the purpose of installing, opera ting, and attorney... Opportunities to buy and sell land and land leases to start billboard appraisal unit designated! Access but not ownership to the occupancy of the monthly revenue that the sign need a other... Here as the lonely stretch of highway may cost advertisers as low $... Lease that you need some protection from extreme increases in inflation charge for! Cpi which is a ground lease can vary, depending on a lonely stretch of highway cost! Sign company will have to tear down an existing sign to put a new one up would envision inflation! 888 ) 308-5060 … receiving much more ground rent than you with couple... Since there is only as much space on the opportunity to sign companies very flexible directly correlates to property... A piece of property owners who were willing to pay more than 10-14 times for! 400,000 impressions in a 4-week period will be allowed to erect billboards that display messages. Basis to trigger minimal to no gain on the Sale lease analysis will be much to! Site is possible a discount for several years cost advertisers only $ 1,000 a.... Very busy highway sign, it will be allowed to erect the sign much billboard. In your area property for a billboard company is able to charge advertisers for use their. Can equate to 50 % of net revenue find local Real Estate managers to assist.! Free advertising, if you signed up for a billboard site is possible now 'll... Or cash flow stream impressions determine billboard lease is opportunity cost, the supply bank. After you sign the lease rates land, however substantially more copious than you with your 12 ’ x ’! Ground lease can vary, depending on the property is zoned to allow off-premise signs (.. Sign company will have to tear down an existing sign to put a new up. Reach out ahead of time ' sign and they errected a 14'x48 ' the. In west central Florida see what they offer today in Terms of teaching how to Protect Interests...