info@goldfirenigeria.com If we decided to modify our ad mid-campaign, it would require lots of effort to do this on a static billboard. Can you help me with the overall cost of what it would take me construct a 12 by 10 ft digital billboard. And data continues to point that billboard advertising is not dying any time soon. Billboard advertising in Nigeria solves this problem with its knack for raising brand awareness among a large audience without interrupting them. It becomes even more disappointing when considering the fact that about 1 out of every 3 ads clicks are accidental. Of course, it could be quite difficult to pinpoint this exactly but this is where an advertising agency comes into play by leveraging their experience to craft a campaign to yield maximum results. We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords. New Nigerian Newspaper Compound 220A Apapa Road, Ijora, Lagos State, Nigeria. HOW MUCH DOES BILLBOARD ADVERTISING COST IN NIGERIA VS THE IMPACT OF BILLBOARD ADVERTISING. The Billboards are top quality using the latest technology and best LED components. With the entry of eCommerce platforms like Jumia and Konga, the digital marketing arena started to pick. This helps to ensure that ads shown to the public aren’t misleading or offensive. Billboard Advertising in Nigeria, the cost of digital billboard advertising in Lagos, Abuja, etc, and outdoor advertising companies in Nigeria, etc. How Much Would Billboard Advertising Cost In Nigeria Specifically Abuja Hey whats up. * * * * * 23 Countries Across Africa. 15 tactics to keep your food business running during COVID-19. You might find yourself sharing billboard space with a competitor. The cost of a billboard in Abuja and Port Harcourt and other cities are also determinate by the factors which are listed above. These will help you weigh the cost of billboard advertising in Nigeria to know if it will be worth it. We wanted a dedicated billboard space to ourselves for as long as our rent was running, and we knew that it was highly unlikely that we'd want to change our ad mid-campaign. This is because Nigeria is a relatively low-trust environment, and online payments are still relatively novel. Digital; Malls; Airports; Billboards; Ranks; Transit; Street Furniture; Design Guidelines; Gallery; Research . Need some expert advice on how to maximize brand awareness with billboard advertising in Nigeria or lamp posts in Lagos or any part of Nigeria? It's a lot easier to update a digital billboard because there're no printing costs. The industry growth between 2012 and 2018 has been tremendous. As leaders in digital out of home, we offer a powerful platform to engage with audiences tactically, offering immediacy and flexibility of communication. Billboard advertising in Nigeria is a type of outdoor advertising that tries to reach prospects when they are outside their homes. An electronic/LED billboard. Here’s a template for the Service Level Agreement (SLA) we shared with our outdoor agency →, A number of things count towards the cost of a billboard in Lagos. JCDecaux Lesotho enables advertisers to reach their consumers in the capital and throughout the country with a presence over 400 panels including static billboards, mall digitals and airport advertising Airport. The cost of billboard advertising in Nigeria depends on some of the factors listed above and you can get the best from billboard advertising but it should be seen more like an investment that will yield fruit over time. Advertisers. In our case, it was important that we have a proper contract, so I worked with our Legal team to create one. Improve the efficiency of your sales cycle with our CRM Software Register Now We went through multiple design iterations over the course of many weeks before hitting on a design we were super pleased with. It is around 5’ x 12’ in size, and is nothing more than a single steel pole and two metal frames and faces attached directly to that pole. The site also allowed us to leverage numerous testimonials we've received from both merchants and their customers as a form of social proof. Billboard Advertising in Nigeria, the cost of digital billboard advertising in Lagos, Abuja, etc, and outdoor advertising companies in Nigeria, etc. Everything we learned while mounting Paystack's first billboards in Nigeria's commercial capital. In modern times ads are thought to be super intrusive and annoyingly disruptive. Physical billboards are generally less expensive than digital boards and cost between $200 per month and $14,000 or more, depending on the market. To compliment to the billboards, we created an interactive microsite - paystack.com/security - which takes customers behind the scenes and explains what happens when they pay online. TO ADVERTISE ON ANY BILLBOARD IN LAGOS, NIGERIA, Digital billboards can cost over $15,000, depending on the location. Additionally, we paid a service charge to our partner ad agency for rendering this service to us. Do they have billboards in good locations? Provisions are available for 8- 16 hours accelerated vetting. In this post, I’ll outline everything we learned at Paystack about billboard advertising in Nigeria. You may request for one, or simply create one, and share with them. The same study found that 68% make shopping decision while in the car. Affordable Digital Billboard Advertising Rates In Lagos | Outdoor LED Screen Advertising Cost For Small Businesses. You can call 012931183 or 07067181193 to get more details. According to their charter, they are dedicated to promoting responsible and ethical advertising practices in Nigeria. Where do your customers converge? This covers costs of buying and building the frames where the ads campaign will be placed, in my case, I paid shagamu youths 25,000 naira and I had them at my beck and call until my job was done. The number of countries Alliance Media operates in. Research from Ocean Neuroscience shows that consumers are 48% more likely to click on a mobile ad after being exposed to the same on out-of-home advertising first. Static billboards only display static content, unlike digital billboards, which can display animated content such as videos. We contacted and reviewed the billboard portfolios of about 30 agencies in Lagos, and whittled the list down to 7 companies. APCON stands for Advertisers Practitioners Council of Nigeria and they are mandated by law to review and approve outdoor ads before people can put them out. Thanks. Paystack.". In fact, with more Nigerians on the move, more than ever, brands have continued to utilize billboards and lamp posts in Lagos to tell their brand stories and connect people to their brand. Pay fast. Sometimes, ad agencies won’t proactively provide a contract for the engagement. Digital Billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. The cost of billboard advertising depends on format, circulation, demographics, and impressions. After a 4-hour printing process, all 12 tiles were then sewn together, and transported to the billboard site. Since the billboards were going to be displayed against busy highways, the message needed to be succinct enough for someone speeding in car to get it in a few sentences. Several factors such as the locations, types, and costs of their billboards led to our decision to choose them. Static billboard gives you a dedicated space to advertise on without the option to share with other brands. Yes, a billboard can cost you. For realtors, this might be a virtual tour of a house or the building you are selling condos in. Digital Billboard Advertising Market Research Report Involve Progress About Future Trends 2020, Top Manufacturers and Competitive Landscape to 2029 . A study reveals that while radio, print media and television ads have declined in prominence, out-of-home ads have enjoyed 31 consecutive quarters of growth, and a 35% increase in ad spend since 2010. We're betting that this engaging experience will incentivize more people to read through to the very end. Copies of the Certificate of Approval must be attached to all media orders. Owing to the above, the cost of digital billboards advertising in Lagos Nigeria ranges from N450,000 to N5,000, 000 (four hundred and fifty thousand to Five million Naira) per month. Updating digital billboards are so much easier because there’s no additional printing cost. This results in the ad automatically getting registered in their photographic and gives a strong visual presence. The billboard on Ahmadu Bello Way was mounted on a unipole, while the one on Ikeja Plaza was mounted on a tall building’s roof slab. How do smart businesses leverage billboards and lamp post advertising? Some of the major red flags that could get your ad rejected include: We had 2 slightly different versions of our ad, so we submitted both via our partner ad agency to APCON for vetting. Goldfire Nigeria Limited is the premier signage and branding company in Nigeria. reasonable cost. We quickly realized that more text made the billboard way too wordy. This was a very first attempt to visualize the idea and make some decisions about narrative, placement and colour. The approval fee costs between ₦25,000 to ₦280,000 per ad, depending on the turnaround time. Only registered advertisers can submit ads for vetting, so we worked with our partner ad agency to share the design with APCON for approval. APCON is the Advertising Practitioners Council of Nigeria. According to FitSmallBusiness.com, they say a four-week billboard in Baraboo, WI, could cost $250, while a billboard for four weeks in New York City could cost more than $14,000. For really large prints such as ours, the printing press, Poster Print Limited, first split our ad design into smaller sections in a process called tiling. 0706 222 3968, 0803 501 8457, 0802 999 8335, 0700-GOLDIFRE. Because of the continued exposure to harsh weather, the billboard's flex materials are subject to wear and tear. Digital billboards cost from $1,000 to over … A study shows that 83% of people recall seeing an outdoor advert before shopping. When a billboard design is sent for printing, it's printed into distinct units in a process called tiling, and then the different parts are sewn together. Having an adequate understanding of when your various consumers’ groups want to be reached and sticking to it religiously could be what makes all the difference. On average, the process of mounting takes about 5 hours to complete, but in the case of the 36m long billboard in Ikeja, it took about 12 hours because the workers were interrupted by heavy winds. James Allen's answer: A digital billboard that is similar in size to a traditional highway billboard costs between $50,000 and $250,000. With a static billboard, you wouldn’t be sharing a space with any other brand. We started to wonder if we were emphasizing the message of security enough. How we improved email deliverability at Paystack, A detailed breakdown of how we significantly improved our email deliverability and email sender reputation. There has been a constant quest by man since creation to improve on the quality of his life and existence, this ever increasing quest has been propelled by the simple need for man to address the problem posed by his challenging environment. 4 Cocoon Services Worldwide. Steel Monopole Two Sided 14 x 48 Digital Billboard: Cost: $25,910-27,210: $61,160-66,720: $350,000: Useful Life: 20-25 years: 40-50 years: 10 years. Contact us and we’ll help you to get on the right track. Digital marketing training in Lagos, Abuja and Port Harcourt etc, Individual and corporate digital marketing course. Hire Digital Billboard Designing professionals in Nigeria. featuring non-Nigerian models (if it did, we’d have had to make a case for it, and also pay an extra ₦500,000 vetting fee. Or a slideshow of the diversity of homes you have listed. * * * * * 23 Countries Across Africa. The designing of the banner increases the cost of advertising on billboards in Nigeria. The Electronic Billboard is under Digital Communication that involves the use of Dot Matrix to display information. Did we get a good price, or did we overpay? Let us know at [email protected]!). While electronic billboards are dropping in price and becoming more common, they can still be relatively difficult to purchase and install. an average billboard cost Between 180,000naira and 450,000naira per square metre. Application is made by the advertising practitioner seeking approval to advertise attaching a professionally produced advert copy/layout in colour and product samples should not less than 12 units. When you work with media buying agencies like Eloquent Media for your billboard campaigns, you have the advantage of ensuring effectiveness and cost-benefit. Nigeria’s largest companies have spent a whopping N85.7 billion on Advertising, Branding, Marketing and Promotion “ABMP” expenses in 2019. No advertisement under the vetting category should be exposed unless a certificate of approval from the ASP, signed by the Chairman and the Registrar of APCON has been received by the applicant or media house. The hand is a repeating motif in various aspects of our brand expression and it makes another appearance here. We are transforming the industry with our Digital billboards and indoor LED Units. Paystack is free to integrate, and quick to set up. According to their charter, they’re dedicated to “promoting responsible and ethical advertising practices in Nigeria.”. The introduction of the singular illustration on the right hand side helped with structure. There’re 3 vetting options to choose from: For our billboards, we chose the 2-week vetting option, and paid 50,000 NGN for both variations of our ads to APCON. Goal #2: To make our merchants' customers more familiar with the Paystack brand, so that they recognize (and trust) the brand when they encounter it on our merchants' checkout forms. If we decided to modify our ad mid-campaign, it would require lots of effort to do this on a static billboard. List of billboards advertising companies in Nigeria. We needed something which was short enough to read quickly (the billboards would be displayed along busy highways) while also driving home the core message of the campaign - security. 2011-04-11OTAGADA ANTHONY writes: I want to purchase digital signage. So, always pick billboards or lamp posts that would give elevated exposure your competitors won’t help but admire. September 3, 2019 — 0 Comments. When we started thinking about billboards, we had no idea how to approach this, so we looked for an outdoor advertising agency who could help guide us. 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