"We wanted the images to feel authentic and honest -- and wanted to document the diversity of motherhood," Mayanne told CNN. Call today to discuss your campaign. Anyone travelling on London’s underground for the past few months will be familiar with the series of tube etiquette posters that are now ubiquitous. Focal Point Advertising Hop on with us today for a fantastic targeted campaign. Media is being bought by Squadron Venture Media. Please call us direct on 01256 767837 or complete the enquiry form and we will get back to you. Our Rail station advertising opportunities provide your brand with scale and impact across UK urban destinations. .London launches marketing campaign on London Underground, billboards, digital & TV advertising Konstantinos Zournas October 24, 2017 Domain Name News , New gTLDs 5 Comments .London is launching a new marketing campaign. We offer research, strategy, insight, advertising, content, design, digital, social, experiential and production. The advertising campaign dramatizes this. The volume of passengers on the Tube is undeniably one of the busiest underground networks in the world, enabling you to target people travelling from one place to another. It also depends on the format and size. A new venture supported by Eden Project launches its first ever advertising campaign across the London Underground, on tube platforms and the DLR, aiming to promote sustainability to businesses in the capital with the slogan “Get The Planet Mark”.. So as an advertiser, you must seriously consider advertising on the London Underground. "The images are relatable -- and the joy of motherhood is evident too.". Our 2015 ad campaign to promote the EGMiM course was given a new, London-focused twist to engage the city’s busy commuters. "I decided that I was contributing to this negative body image. A new advertising campaign in the London Underground spotlights women's bodies after childbirth, depicted without the use of digital retouching. Tel: 01256 767837 London Underground Advertising in this unique environment not only allows advertisers to broadcast their message to everyone, it also offers a unique level of consumer engagement. Holland & Barrett’s ‘Me.No.Pause’ campaign wins innovative competition to better represent the capital’s women in advertising; The advertising campaign addresses the stigma of menopause and will go on display on the TfL network today Advertising on the London underground is hugely popular with many advertisers and used by companies from all over the country, not just London based ones, in order to promote a wide range of products, brands and services. The moms were shot by British photographer Sophie Mayanne. CNN Sans ™ & © 2016 Cable News Network. Shaun Bailey plans to give companies the chance to bid to rename stations as part of a new advertising campaign inspired by the Dubai Metro as part of a £100 million a year sponsorship deal. It was a great brief and was like doing your Christmas list as a poster campaign." Advertising partnership. There are almost as many daily trips on the Tube as there are on the entire National Overground rail network. Mayanne announced in 2017 that she would "no longer digitally manipulate bodies or skin" in her work. There is no place for animal exploitation in this decade, and we are asking the public to reject animal products and sign up to Veganuary, and to stay vegan for 2020 and beyond. At Billboard Advertising UK our teams work hard to secure top outdoor advertising sites all over the country offering you the best value for money on all types of outdoor adverts, ranging from iconic billboards to bus stops ads, 48 sheets to London underground advertising packages and many more. London Underground users also have a much higher than average income, with the London median salary being 57% higher than the rest of … The London Underground is at the heart of every culture and community across London offering the most efficient method to reach huge array of audiences. Advertise on the London Underground Over one billion passenger journeys are made on the London Underground each year, and the network has become one of the city’s most famous & best loved features. The campaign closed on 11 April 2009, having raised a total of £153,523.51. Focal Point Advertising A typical spend on an Underground Advertising campaign is around £15k. The Planet Mark is an innovative and dynamic environmental certification that benchmarks sustainability performance. We are so excited to say that our first 2020 London Underground vegan advertising campaign went live on December 31st 2019, just in time for Veganuary.. www.focal.co.uk. Focal Point Advertising are offering you a free, no obligation campaign proposal. This staggering figure reflects the daily decisions of millions of workers, tourists, shoppers and residents. The ads appear in more than 30 Tube stations across London, on LCD screens and escalator panels. £74,020 on outdoor advertising (including on London Underground properties); and £21,648 on search-based advertising. Lanigan was buoyed by the fact Coinfloor was launching its London Underground campaign at the same time as Luno. So brands must create advertising that is so memorable people will follow up on it once they’re back above ground. It connects 270 stations across the capital, and with up to 4.8 million people using it every day,* London Underground advertising acts as great exposure for your targeted consumer. Updated 1713 GMT (0113 HKT) February 25, 2019. From the traditional roundel logo and iconic tube map to the familiar call of ‘mind the gap’, the Tube has developed a culture of its own and forms part of the very fabric of the capital. London Underground Advertising. Otherwise, check out our other dedicated websites listed in the footer below. So when considering your advertising on the London Underground, Focal Point Advertising can help you create a campaign to target consumers that use the London Underground. William Grant & Sons-owned gin brand Hendrick's is attempting to make the Tube smell like cucumber and roses with an advertising campaign involving … The iconic Oxford Circus Tube station roundels have been transformed into PlayStation's controller button … Creative Format Conventional media. CCM Group has gone live with an outdoor advertising campaign for its consumer brand Trusted PPE that it said is believed to be the largest outdoor campaign to go live this year in the public personal protection space. So when considering your advertising on the London Underground, Focal Point Advertising can help you create a campaign to target consumers that use the London Underground. London (CNN)A new advertising campaign in the London Underground spotlights women's bodies after childbirth, depicted without the use of digital retouching. Print, Billboard. Liz Day, a parenting consultant for Mothercare, told CNN that the retailer wanted to "celebrate the fact that all women are so different, even though often that's not shown in advertising and photography.". Mothercare's Body Proud Mums campaign aims to represent "a part of motherhood that is rarely seen in media," the childcare retailer said in a statement. ", "I think it will be great to see an advert that might make a woman smile, feel more comfortable," Mayanne said of the Mothercare campaign. advertising on the London underground is one of the more expensive Out of Home marketing options in the UK and often larger budgets are required to have an impact. Managing Director Dimensions 3048 mm x 6096 mm 3.048 m x 6.096 m 10 ft x 20 ft Rationale Fits the problem This would be a billboard advertisement that we aim to have around London on the underground tube stations, it … Tube advertising is a cost-effective way of targeting an audience that can be expensive to reach through TV advertising. As a reference. Whether in an underground crypt, an industrial metal works or a crumbling music hall, the events present a rare chance to be genuinely inspired. Focal Point Advertising, established in 1987 has a proven 25 year track record and we firmly believe we have the team and knowledge to provide you with a positive experience you will not forget. Advertising on the London Underground gives you direct access to an audience that is outgoing, affluent and talkative – a valuable target for any brand. Online dating website, Match.com has been running a tube campaign on the London Underground. Our advertising partner Global are turning the Underground into the UK's largest single advertising network. LONDON is a global communications agency based in London. Our Rail advertising sites can be found at stations nationwide including some of the biggest cities (Cardiff, Edinburgh, Glasgow, Liverpool, Manchester, Newcastle, and Bristol). RG7 4PE The London Underground is a national icon and a nexus for millions of commuting Londoners as well as a tourist attraction. Theale The advertising group is also responsible for the TFL ‘tube or false’ campaign currently featured on tube lines that asks historical questions about the London underground. Moreover, 87% of consumers welcome Tube Station advertising as it provides a welcome distraction during their journey. The campaign comprises 10 photos of women holding their babies and wearing only underwear -- revealing scars, stretch marks and other physical effects of pregnancy and childbirth. We work on a project, consultancy or retained basis. FREE, NO OBLIGATION CAMPAIGN PROPOSAL. On Monday 19th December, London commuters will be treated to a flash performance by vegan pole fitness instructors, Terri Walsh and Michael Donohoe, as they launch the first ever vegan advertising campaign on the London Underground. Tel: 01256 767837, Over One Billion Passenger Journeys On The London Underground, London Underground Persuades London Lawyers To Work In The Thames Valley. ... 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