Valid means that the data represents original and true findings and it has been collected using scientific methods. Secondary data analysis may be based on the published data or it may be based on the original data. Secondary sources are very helpful in conducting research but there are some problems associated with the use of these sources. Also, some large data sets might not exist if it wasn’t for the government collecting data.  +  September 17, 2014 While using secondary data is cheaper, it also saves time. Using only the web for research – It is true that the internet or the web is the greatest database for a wide variety of information and data but just relying on it and not using any other source could prove to be a big mistake as far as market research is concerned. Before 5 Years: After 5 Years: 2500-5000: 5000-6000: 5001-7500: 6001-7000 : 7500-10000: 7001-10000: Thus the data collected earlier is of no use to you. Thus, in my opinion, research using secondary data is just as valuable as research enabled through primary data collection. Each industry has its own jargon, and many words and/or phrases can refer to the same thing. Sometimes documents and official statistics might be the only means of researching the past. .hide-if-no-js { Quality of the data is related to its accuracy and accuracy comes with rigorousness in collecting the data. may not always fit the specific needs of the user. Your browser either does not support scripting or you have turned scripting off. • Syndicated sources can be classified based on the unit of measurement (households/consumers or institutions). Your email address will not be published. The data may have already been sorted in an electronic format, published and reviewed with case studies already conducted. As a research method, it saves both time and money and avoids unnecessary duplication of research effort. Whether it’s previous industry reports or studies by official government bodies, trade associations and chambers of commerce or industry competitors, secondary market data is quantitative information that can often be procured for free or for a very low cost. to evaluate its usefulness. Strengths of using secondary data in social research. Libraries are flooded with books that contain data related to your research but you have to check the date of publication to know whether you can use it or not. In these publications writers can distort the facts to make the situation look better or worse. The mistake when using secondary data effectively is: Which ONE is a disadvantage of secondary data? TB Secondary Data Review 6 the design of The age of data can be a serious issue. They often end up being “data-rich but information-poor”. -Secondary research is widely available, it is critical to use Sometimes secondary sources are available to be used in the research but they are very old. Which ONE of these is an example of raw data? Primary data is collected by a researcher or team of researchers for the specific purpose or analysis under consideration. The use of existing data to test new hypotheses or answer new research questions has several advantages. Data Collection: Problems with Using Secondary Sources. How Researchers Obtain Secondary Data . The actual and the most basic issue is always with the validity and reliability of the source from which the data is taken. Terms in this set (15) The main disadvantage of data furnished by standardized marketing information services over user-collected primary data is standardized data. Again newspapers and magazines cannot provide good data for research, they should be avoided. display: none !important; These problems can be eliminated to some extent where possible. If choosing different values between 5 and 50 significantly change your interpretation of the data, then you should consider other ways to visualize or validate your hypothesis. Thank you for sharing your insight and experience, Dr. Jim Rice. Secondary data analysis is one strategy to address this challenge. There might be some secondary sources that cannot provide high quality data. A report on a specific industrial sector. In addition, guidance is lacking as to how classroom teachers and practitioners can use the data effectively (Goldstein 1999, Elliot and Sammons 2001). Copyright © 1995-2011 Pearson Education. Your browser either does not support scripting or you have turned scripting off. Secondary sources are usually preferred in the research because of their ease of availability, in case it is hard to collect data using secondary sources the researcher should not use it. Availability of data is another issue in using secondary sources. Personal diaries and other records like newspapers, mass media products can be biased. There are several reasons for that, in many cases primary data is not available and therefore the researcher uses secondary sources. Which ONE is an advantage of secondary data? 3 three The qualitative data can be obtained through newspapers, diaries, interviews, transcripts, etc., while the quantitative data can be obtained through a survey, financial statements and statistics. In this connection Dr. A.L. Your browser either does not support scripting or you have turned scripting off. They often end up being “ data-rich but information-poor ” other researches the researcher can not provide high quality.. Concepts and definitions you will use may not answer all of a researcher or team of researchers for the needs... Diary panels, or electronic scanner services quality data in a different order each time the page higher compared... 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