“We really focused the store on discovery and exploration. 3,305 check-ins. Pearson: Our new retail format store had its grand opening on September 26, and this is our first new retail format store globally for Harvey Nichols and is the first store that optimizes the synergies between our offline and online channels. Harvey Nichols’ exclusive selection of international brands have made it the place to be for fashion lovers in Hong Kong. Hourglass Virtual Masterclass. With many Hongkongers working long hours during the day, it may not be convenient to visit a physical store, hence some shoppers head online instead. And I think what’s interesting about this is that, especially in new markets, where we may be lesser known for playing such a store would also create so much awareness about our online platform for that particular country. About See All. How we’re giving back during these uncertain times. And hopefully this would create a differentiation between our online platform versus all the other platforms out there and really give our customers that consistent experience that they would expect whether they’re shopping in the store or online,” says Poon. Several years ago in the UK, Harvey Nichols introduced a button on its website where shoppers could click to connect with a stylist from the Harvey Nichols store closest to them. Harvey Nichols Pacific Place. Harvey Nichols store can be found at Pacific Place, 88 Queensway, Hong Kong. And we don’t want to overwhelm the store with screens,” reflects Poon. Currently, they offer menswear, womenswear, accessories, bags, shoes and jewellery. Culture. Currently, they offer menswear, womenswear, accessories, bags, shoes and jewellery. So the company is replicating the level of engagement in stores online. I think that’s why, especially now, a lot of retailers are struggling to generate good, consistent traffic to their stores. Book online for instant Confirmation and 24/7 Live Support! “The whole motivation behind this store is really building a format that we think is suitable for today’s retail world.”. “Through this, we’re really hoping to close the gap between online and offline in terms of service. And we think it’s the first of its kind, certainly in Hong Kong and probably elsewhere in the world in terms of how we’re showing the online products and the offline products within one space and really making that the heart of the store. Harvey Nichols Hong Kong . Today, Harvey Nichols is a fashion powerhouse selling a variety of selection of international brands. Locations: Harvey Nichols Landmark. Harvey Nichols (Hong Kong) 8 years 3 months. While helping Harvey Nichols older customer base migrate to a more digital shopping experience, it provides an exciting fashion and beauty playground for a younger, digital-savvy audience. Harvey Nichols in Hong Kong has unveiled a retail concept it believes will win favour from online shoppers and enhance the customer experience of those who want to shop in a brick-and-mortar store. “I think the physical space is important. Community See All. “So whether it’s face to face conversation or by text, you can communicate with the stylists and get the advice or recommendations that you need. But when you have one of our stylists explaining the construction or the brand, it gives you much more understanding as to why that might cost so much.”. “That gives us the confidence to continue to pursue growth for online. At Hong Kong’s Admiralty, UK luxury department store giant Harvey Nichols unveiled a retail concept in September last year that it hopes will win favour from online shoppers and enhance the experience of customers at its bricks-and-mortar store. Rates from USD $74. There are a lot of synergies between the two channels. ... MoMA Design Store launches ‘The Record Shop’ pop-up at K11 Musea. “Online, we focus on our international offering and inside the stores, we focus on a lot of new emerging brands and local offerings.” Those include upcoming Japanese and South Korea brands yet to establish the sort of top-of-mind brand recall which would enable them to sell in high volumes online. Find high-end fashion and beauty, watch and jewelry retailers as well as take advantage of personalized shopping, tailoring services and bespoke gift wrapping when you shop at Harvey Nichols. “So, we really felt that we needed to have a store that customers would come to not just because they’re looking for a particular brand, but because they really enjoy the experience of coming. ... Good vibrations from Harvey Nichols. The textile store was demolished and a new department store was formed. There is a lot of tech out there that is very cold, that doesn’t really enrich the customer experience. Using their phone, a customer can scan a product’s QR code from the screen and immediately see different angles of the item, along with details like the fabric composition, size and fit. Harvey Nichols Hong Kong is the luxurious retailer with the best edited selection of the world’s most famous fashion brands with key values of trendsetting, cutting edge concept and holding fashion authority. Sometimes when [customers] come in, they realise there are a lot of new interesting brands they haven’t seen before. But, for instance, we don’t have a store in Mainland China at the moment, or one in Japan. Harvey Nichols, founded in 1831, is a British luxury department store chain with a flagship store in Knightsbridge, London.It sells fashion collections for men and women, fashion accessories, beauty products, wine and food. “In today’s world of retail, with so many changes, we really need to make the physical store environment a very engaging and fun place to shop. Shop Online Now. With flagship stores from international brands and pure-play online retailers making life tough for department stores all over the world, Harvey Nichols, with stores in the UK, Middle East, Turkey and Hong Kong, has not been immune to the trend. It is what Poon describes as “cross category”. It is owned by Hong Kong luxury goods company Dickson Concepts. And even if you don’t have a physical space, I think the human interaction between a customer and a personal shopper or a stylist is important.”. Join our exclusive email list for your weekly edit of the best fashion, insider tips and events in Hong Kong - plus exclusive offers you won't want to miss. AT HOME WITH CAROLINA CASTIGLIONI. Otherwise, it’s difficult to retain customers in a physical store environment. Throughout the store, some racks have been replaced with screens, most of them around 50” because that size gives the closest simulation to the real size of the apparel. Head Office: Gentlemen’s Tonic 78 Tachbrook Street London SW1V 2NA United Kingdom Head Office: +44 (0)203 795 7136 [email protected] In 1996, Harvey Nichols Group plc was listed on the London Stock Exchange, and has 12 stores situated in major cities like London, Dubai and Istanbul. “Before jumping into a big expansion spree straight away, we thought we would open this and take some time to gather customer feedback on it. But he accepts that stores have to change a lot to meet the challenge. And as a result, they become our store customers. Most of the floors was devoted to fashion and soon Harvey Nichols became known for introducing luxurious fashion labels like Max Mara and Nicole Farhi to the public. Hong Kong retail group Dickson Concepts has announced a new strategic partnership with Harvey Nichols – a company it owns – which will enable more Hong Kong shoppers to access the UK department store chain online.. As part of an initiative to link Hong Kong and UK stores and eCommerce operations, consumers in Hong Kong will be given greater access to previously UK exclusive products … Harvey Nichols, which in the 90s enjoyed cult status thanks to its lampooning in hit TV comedy Absolutely Fabulous, is owned by the Hong Kong-based luxury goods billionaire Sir Dixon Poon. So even before the customer enters the store we really hope to engage them.”. “As part of planning the store, we evaluated many, many different pieces of technology and hardware. But in today’s world, that strategy is quite difficult. SAVE UP TO 75% OFF hotels near Shops in Hong Kong. Because we’ve never done something like this before, and we don’t think there are a lot of other retailers we can refer to. “We don’t have any particular country or geography in mind. Luxury retailer Harvey Nichols has revealed its revamped store in Hong Kong’s Pacific Place with a new concept by boutique design firm Studio Four IV.. E-commerce Styling Manager (Personal Shopping) Harvey Nichols (Hong Kong) Aug 2018 – Present 2 years 3 months. When you have products like that, and customers come in and find something they have never seen before, that’s something they really like.”. Their Hong Kong store opened in October 2011 and today there are 2 Harvey Nichols department store in Hong Kong. She added that adopting new technology was a smart move by Harvey Nichols, because it can create a seamless shopping experience, from online to offline, and boost customer loyalty within a … “From that you can connect to the stylist directly, either via instant messaging, photo sharing, or even live-video streaming,” explains Poon. This feature originally appeared in the quarterly Inside Retail Asia magazine. Closed Now. “You can click on any product that you see on the touch screen and then a model wearing that product will show on screen right away. So I think once we have data from how the Pacific Place store is trading we will be in a position to see where else we should go internationally.”. Harvey Nichols soon became the place to shop and attracted the high profile individuals like Princess Diana. Discount hotels near Harvey Nichols, Hong Kong. ... You don’t have to go to Landmark or Pacific Place in person to get the same shopping experience at Harvey Nichols—their website is … Like menswear label Wooyoungmi, which Harvey Nichols was the first to expand across the region and beyond. 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And then … we will also have customers who only shop at the store suddenly learning about the online offer, and as a result also become online customers. Related Stories. But ultimately what we have here is really based on what we think can deliver our proposition in the best way. LANDMARK store was opened in 2005 and spreads across 60,000 square feet over five levels, providing menswear and womenswear, shoes, handbags and accessories, and beauty products. That screen solution is replicated in store where one of the five or six stylists on duty can also recommend items that might match or suit the shopper, adding a more personal touch to the experience. But [at Harvey Nichols online] you can have someone help you by saying, ‘Oh, I know your size may be out of stock now, but I would recommend these other products that I think suits you even more or is similar. “We think this is a much more interesting and fun way to shop. That summarises the philosophy behind the new Pacific Place concept store for Harvey Nichols in Hong Kong, designed by Studio Four IV and created “to optimise the synergies between our online and offline platforms,” explains Poon. Buyers pick the best from the runways of Paris, Milan and New York to give stylish shoppers a store full of trendy fashion. Meanwhile, while most of Harvey Nichols’ online business is currently coming from the UK, the company ships globally and solid growth is showing in purchases from Greater China and the US. Luxury department store, Harvey Nichols, offers designer fashion, beauty, food & wine both online and in-store including Knightsbridge, Leeds & Edinburgh. ... Gallery: Harvey Nichols Landmark store reopening party. SEE ALSO : Harvey Nichols opens in Hong Kong’s Pacific Place RiA: What are the elements that characterize this new retail concept? Harvey Nichols in Hong Kong has unveiled a retail concept it believes will win favour from online shoppers and enhance the customer experience of those who want to shop … “We really believe customers will not shop only online, and that the [physical] store is still very important.”. Their Hong Kong store opened in October 2011 and today there are 2 Harvey Nichols department store in Hong Kong. With a stable of international designers from Balmain, Karl Lagerfeld, Nina Ricci, Emanuel Ungaro, Matthew Williamson and some of the most exciting young designers today like Phillip Lam, Rodarte and Alexander Wang, Harvey Nichols has become a serious fashion destination. It started as a small textile shop in London selling linen, however when he died and his wife took over the business, she went into partnership with James Nichols to form Harvey Nichols & Co. It begins outside where an interactive screen is built into the shop window allowing customers to browse products online. “That is now one of our most successful menswear brands. M/F, Mandarin Oriental Hong Kong, No.5 Connaught Road, Central 5 Connaught Road Central 0.2 km from Harvey Nichols Store (Central) “ Great afternoon tea experience... ” 16/09/2020 H.D Buttercup L.A Based Furniture Store Opens in Hong Kong, Top Hong Kong Fashion Stylists to Follow on Instagram, Montblanc Heritage Chronométrie Collection. “Once you drive a customer into the store, you have the chance to convert them and hopefully attract a lot of first-time visitors as well. Established in 2005, ... Other Shopping & Retail in Hong Kong. Harvey Nichols’ store at Swire Properties Limited’s Pacific Place shopping centre in Admiralty, Hong Kong on December 19, 2018. Digital screens are key at the new Harvey Nichols in Hong Kong store at Pacific Place. Whenever you have someone serving you … it gives you much more confidence. In Hong Kong, Pearson led the full launch of Harvey Nichols’ e-commerce operations in the region, driving triple digit growth in online fashion sales in 2018 and again in 2019. And because of the product offer.”. The new Pacific Place format is a trial which, once fine-tuned, will be introduced elsewhere. “In the past, maybe a lot of department stores could rely on a few brands, stock only those and the customers would come because of that. Shop online worldwide Revenue at Harvey Nichols’ online store will double as it adds more expensive items to the site. Engagement drives conversion Poon says that in luxury goods, conversion rates are higher offline than online not only because shoppers can touch and feel the product in a store, but also because of a lack of service online. Customers are now shopping Harvey Nichols not because they are looking for a particular brand, but because they know that every time they come in, they can find something new. 45,489 people like this. Harvey Nichols is a luxury fashion store founded by Benjamin Harvey in 1831 in London. Invati Men Exfoliating Shampoo 250ml: shop online for Invati Men Exfoliating Shampoo 250ml on International Shops Online. “And that doesn’t surprise me in the sense that a lot of the times when you have something that may be sold out in your size, customers may just think ‘okay, I’ll leave it’. “As a result of all this, we’re essentially able to reduce our physical space by half, to 40,000sqft, but at the same time, triple the number of products we can show to our customers,” explains Poon. “This is actually driving a lot of traffic to stores. But the overlap between the new Harvey Nichols store’s stock and the retailer’s online range is just 10 per cent. A lot of the major designer brands have very big flagship stores now. So, if you’re a customer looking for a specific brand, probably the best place to go is a huge flagship store where you can have the biggest offering from that particular brand, and have someone knowledgeable about the brand serving you. Straight from Knightsbridge to Pacific Place, Harvey Nichols brings a slice of London’s finest to Hong Kong. Normally the product range across both are identical or at least extremely similar. For more luxury retail news by Luxurious Magazine, please click here. Shopping & Retail in Hong Kong. During the day, Hong Kong stylists will connect with customers online – but after 9pm, stylists based in the UK take over, ensuring service for as much of a 24-hour day as possible. From the iconic luxury retailers to the top purveyors of cosmetics, here’s our roundup of the best online shopping experiences in Hong Kong. 15 Queen's Road Central, Central (6,610.75 mi) Hong Kong, Hong Kong - Get Directions 45,989 people follow this. They have two shops in Hong Kong, one located at Landmark in Central district and another at Pacific Place in Admiralty. “Since we launched that in the UK, we’ve seen that on average, when our customers first engage with one of our stylists they’re five times more likely to buy something, and they spend twice as much as they normally would. See More. Shoppers can assemble a complete outfit if they wish, including top, skirt, shoes and handbags and see them all together. Most department stores nowadays have both an online platform and physical stores. To subscribe to the print or digital versions, check out our shop here. From early days – before the new store opened – Poon says a large proportion of customers were buying online and opting to collect in a store. So how do you lure visitors into a physical store to peruse a vast online catalogue in an engaging and relaxed manner? These tips can help, VIDEO: Here’s what it’s like to work in the adult industry, Unlimited access to news,insights and opinions, Independent research reports and forecasts. Harvey Nichols - Knightsbridge luxury department store with two shops in Hong Kong Harvey Nichols is a luxury department store, founded in 1831 in Knightsbridge, London. Mandarin Oriental Hong Kong and Maximal Concepts join hands to open The Aubrey. It’s important to think about how you can leverage the online platforms to create traffic.”, Besides stocking traditional customer favourite brands such as Valentino and Bally, Harvey Nichols is using its physical stores to introduce new and emerging designers, many of them from Asia. In 1996, Harvey Nichols Group plc was listed on the London Stock Exchange, and has 12 stores situated in major cities like London, Dubai and Istanbul. With Hong Kong in recession, the future looks bleak.” Dickson Concepts opened the new Harvey Nichols store at Pacific Place on September 19, the first of its new generation stores globally, mixing the company’s online and offline stock seamlessly using interactive displays and … One decision the Harvey Nichols team planning the new concept made early on was that technology installed in the store must have a customer-friendly purpose – not just feature in store because it is new. 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